Part of your aim as an Instagram marketer, is to sell a dream. You want to promote a certain lifestyle and communicate a particular way of life that your audience will find inspiring and that will convince them to follow your channel and hopefully buy from you.
If you have a fitness brand for instance, then you need to portray a lifestyle that’s all about health and fitness and that makes you appear to be in amazing shape and to have everything going for you. If you have a clothing brand meanwhile, then you need to show people looking beautiful and attractive and thereby sell that dream.
So, the question is… how do you go about selling the dream?
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