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Part of your aim as an Instagram marketer, is to sell a dream. You want to promote a certain lifestyle and communicate a particular way of life that your audience will find inspiring and that will convince them to follow your channel and hopefully buy from you.
If you have a fitness brand for instance, then you need to portray a lifestyle that’s all about health and fitness and that makes you appear to be in amazing shape and to have everything going for you. If you have a clothing brand meanwhile, then you need to show people looking beautiful and attractive and thereby sell that dream.
So, the question is… how do you go about selling the dream?
Do you sometimes look at the big brands on Instagram and Facebook and feel jealous? Do you wish that you could earn a living doing the things you love and posting about it? Would you love the fame that...
Instagram Stories can essentially be summed up as Instagram’s attempt to jump on the SnapChat gravy train. These are photos that Instagram account holders can take and share with their users but which...