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Part of your aim as an Instagram marketer, is to sell a dream. You want to promote a certain lifestyle and communicate a particular way of life that your audience will find inspiring and that will convince them to follow your channel and hopefully buy from you.
If you have a fitness brand for instance, then you need to portray a lifestyle that’s all about health and fitness and that makes you appear to be in amazing shape and to have everything going for you. If you have a clothing brand meanwhile, then you need to show people looking beautiful and attractive and thereby sell that dream.
So, the question is… how do you go about selling the dream?
If you have an exciting new idea for a business, then you may be eager to get the word out and to start making money from it.
The only problem is that new ideas are often the hardest to market. After all, how do you get someone excited for something if they don’t really understand what it is? If there is no precedent and nothing for them to compare it with?
This is something of an uphill struggle then but if you’re smart, there are ways to get around those challenges.
Get People Involved
One of the first tips for marketing a big idea is to get people involved. In other words, let people feel like they are playing some part in your story. This is powerful because people love being a part of a movement. And it works particularly well for something that is exciting and new because that’s the kind of thing people want to be involved with.
Entrepreneurship is all about innovation. It’s all about coming up with new exciting ideas and using them in order to shift paradigms and make money.
But what if you’re someone who doesn’t easily have new ideas? Or what if you’re in an industry where everything already seems to have been done?
Well, there’s no way to guarantee that you’re going to have exciting new ideas. But what we certainly can do, is to increase the likelihood of that eureka moment happening. And often, this comes down to asking the right questions.
How to Ask the Questions That Lead to Innovation
So, just what are these magical questions that can help you innovate?
The first thing to consider, is just how new ideas come about to begin with. In business, most ideas essentially consist of finding a need and then fulfilling it. This makes your job a little easier – you are trying to find a new need and/or meet it in a new way.
Do you sometimes look at the big brands on Instagram and Facebook and feel jealous?
Do you wish that you could earn a living doing the things you love and posting about it?
Would you love the fame that can come from having a personal brand?
Would you love to be able to earn money from a business that you created, instead of having to go into work every day?
What exactly does it take to get there? And can anyone do it?
The answer is that anyone truly can build a massive online brand and gain hundreds of thousands of followers. But while this is true, it’s also true that it isn’t easy. It’s going to take work and determination and it’s going to take a good plan…
Rarely do promotions like this come along.
But, when I saw that Key Bank was offering $200 for a new account w/ a $500 direct deposit, I needed to hop on it.
After all, that’s a 40% match.
Imagine if your job offered you a 40% pay increase – you’d take it in a heart beat.
To get your $200 bonus:
Maybe you are planning to start a new journey in your life right now, something you have always wanted to do but never did before. You might have also experienced failing to achieve your goals in the past, and now you’re probably asking what could have gone wrong. Those learning experiences have shed light on this phenomenon, and here are five of the known reasons why some people do not see their goals completely realized.
Whether you’re trying to make more time for yourself or whether you’re trying to lose weight, one thing you’ll often find yourself wondering is whether or not you should tell your friends your new goals.
On the one hand, telling friends goals is a great conversation topic, it’s fun to share things that are going on in our lives and we might be able to get advice from them – especially if they have recently given up smoking! Having your friends and family in your corner ensures that they’re not going to inadvertently make your life more difficult – by offering you that cigarette for instance or by inviting you out to lots of events when you’re trying to cut back.
The Downside of Sharing Goals
But there is also a downside to telling people your goals and you need to be careful of this. Studies actually show that in some cases, telling your goals can make you less likely to achieve them. This is particularly true for things like eating more healthily or giving up smoking.
Big, world-changing ideas do not come along often. And when they do, they can be incredibly hard for people to swallow. People like the status quo in fact and when you come along and try to change that, you will always meet resistance. People are afraid of change.
And people – as a whole – are also unfortunately lacking in ambition often. If you tell someone that you’re going to be a rock star or an astronaut, the most common reaction you’ll get is disbelief. This is a shame though: someone has to make it after all!
With all that in mind though, how can you go about convincing people to put their faith (and cash) behind your idea? If you want to do something big, how do you get others on board?
Instagram Stories can essentially be summed up as Instagram’s attempt to jump on the SnapChat gravy train. These are photos that Instagram account holders can take and share with their users but which will ‘self-destruct’ after one hour, rather than being saved to that user’s grid.
This might seem like small or unexciting new feature for the platform but actually, it represents a bold step into the future for Instagram and a massive opportunity for marketers.